NFM Announces $25,000 Songwriting Contest
Song to be Featured in Upcoming Ad Campaign
Omaha, NE (January 2, 2020) – Nebraska Furniture Mart (NFM) has announced The Anthem, a competition to develop a new theme song for the company.
The contest is part of a larger rebranding strategy started by NFM in 2019. Earlier in the year, the retailer unveiled a new logo and has begun updating in-store displays and advertising. The rebranding efforts will include a new TV spot, launching in 2020.
NFM is inviting artists to compose a unique theme song that embodies the spirit and history of NFM to be featured in the upcoming TV spot as well as future commercials and advertising vehicles.
“Rooted in an incredible history and four successful stores serving millions of customers throughout the Midwest, we decided that any old song wouldn’t do,” said Jennifer Bryan, General Manager of Content Marketing for NFM.
The contest will kick off on January 11, 2020 with events at NFM’s stores in Omaha, Neb., The Colony, Texas, Kansas City, Kan and Des Moines, Iowa. The launch event will feature music and food and entrants will be able to pick up packets with complete contest rules. Submissions will be accepted at nfm.com/anthem from January 13 through March 1. After an initial review, voting will be open to the public and the top five finalists will have the opportunity to perform their songs for a live audience on April 2 in Omaha.
The grand prize winner will receive a $25,000 cash prize and credit in NFM’s upcoming TV spots that will air in 6 states. Other finalists will receive curated packages of sound-system gear and electronics from NFM brands and contest sponsors.
The grand prize winner will be announced on April 5.