'STAR WARS' FILM'S NEW PRODUCT TIE-IN IS TOO PERFECT
Sometimes marketing efforts don't make much sense, but the latest product tie-in promotion for the upcoming "Star Wars" franchise film, "Solo: A Star Wars Story," is actually kind of perfect. Walt Disney Studios has teamed up with the Solo Cup Company to plaster the face of a young Han Solo on specially decorated packages of Solo cups and plates.
In a Reddit forum called "Finally, a marketing campaign that makes sense," one user remarked on the products, "You know so many people bought this just because of Han Solo. I mean totally not me by others for sure."
(Pulse Networks / Fox News)