People for the Ethical Treatment of Animals' latest stunt got it the attention it craves, after the animal rights groups was criticized as sexist for sending young women in bikinis to Wimbledon to hand out strawberries and vegan cream at the famous tennis tournament. Using scantily-clad women in promotional stunts is nothing new for PETA, and they clearly say they do it for attention.
But some critics blasted yesterday's stunt, including a union organizer who tweeted, "Exploitation of women's bodies is never a good look. Another sexist campaign. You value animals over women." A Guardian reporter and PETA supporter said he was canceling his membership, stating, "I'm sick of you exploiting women's bodies in the name of being vegan. You need to change your methods."
PETA fired back, with director Elisa Allen saying, "We are all feminists but not prudes, and we believe a woman has the absolute right to use her body in any way she chooses, without a father, brother, or anyone else telling her to cover up." PETA says the sex-sells tactic works to draw people over, many of whom then take a leaflet or visit their website and may go on to try vegan products.