Riders on the Metro Blue Line in Minneapolis will see images of Omaha during Super Bowl weekend. As part of its 2018 “52 Weekends” advertising campaign promoting Omaha as a year-round destination, Visit Omaha wrapped the Blue Line with a train-sized invitation to plan a weekend getaway to Omaha.
The Blue Line runs from Mall of America to U.S. Bank Stadium where the Super Bowl is being played on February 4.
“Our plan is to promote Omaha to tens of thousands of Super Bowl fans and millions of Minneapolis residents with this 4-month long rolling billboard,” said Keith Backsen, Executive Director of Visit Omaha. “Using Minneapolis’s light rail system is one of the ways we’re trying to make a big splash in a new regional market, and the fact that our “52 Weekends” promotion ties in perfectly to the 52nd Super Bowl is an added bonus.”
The train wrap includes larger than life photography featuring four distinctly Omaha experiences: Lied Jungle, Desert Dome, NCAA Men’s College World Series and an authentic Omaha Reuben sandwich.
Metro Transit in Minneapolis estimates the train will be seen more than 6.8 million times by people traveling on the light rail system from January 10th through April 29th.