Ad Banned For 'Presenting Women As Sexual Objects'
Someone filed a complaint against clothing retailer Missguided saying that an ad they posted at a U.K. train station “overly sexualized” the woman in the poster, and it ultimately “objectified women.”
The ad showed a model “leaning against a side table wearing an unbuttoned jacket with nothing underneath, sheer tights and high heels,” according to the Advertising Standards Authority of the U.K. (ASA), who wound up upholding the complaint. They found the ad was in breach of standards put forth by the ASA’s Committees of Advertising Practice (CAP) stating in part, “We considered that the sexually suggestive styling and pose would be seen as presenting women as sexual objects. Because the ad objectified women, we concluded that ad was likely to cause serious offense."
Missguided claimed the ad encouraged “female empowerment."
(Pulse Networks / Fox)