Heineken Pulls "Racist" Ad

posted by Voorhees - 

After Chance the Rapper and others expressed their disbelief at this ad, which features a Heineken sliding past darker-skin people to a lighter-skinned girl with the slogan "Lighter is Better," Heineken pulled the ad last night.

"While we feel the ad is referencing our Heineken Light beer, and that light beer is better than other high-calorie options -- we missed the mark, are taking the feedback to heart and will use this to influence future campaigns," said Heineken USA spokesman Bjorn Trowery.

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