Burger King Takes Up Net Neutrality Battle

Burger King Ad Uses Whoppers to Explain Net Neutrality, Criticize Repeal

Burger King is jumping into the debate over net neutrality with a new ad that uses Whoppers to explain what net neutrality is and criticize its recent repeal by the Federal Communications Commission. 

In the spot about what it calls "Whopper Neutrality," Burger King customers find that paying the usual price for a Whopper now gets them a "slow access Whopper pass," meaning they'll have to wait longer for their burger unless they pay as much as $26 more to get their food more quickly. That mimics what net neutrality advocates fear could happen with the end of the regulations, with internet service providers able to favor certain websites or charge more for higher speeds. 

Burger King said in a YouTube description of the video: "This effort aims to help people understand how the repeal of Net Neutrality will impact their lives. The Burger King brand believes the Internet should be like the Whopper sandwich: the same for everyone." 

 

(Pulse Networks)

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