The "Big Game" has always been a haven for big movie previews. It's the most eyeballs on TV at one time each and every year. It's an event. So, if your movie is an event too, you advertise it during the Super Bowl. But as the price for a thirty second ad skyrockets, movie studios are having to decide if it's really worth the investment to advertise on Super Sunday.
CLICK HERE for the details from The Hollywood Reporter.
My predictions are:
- Avengers: Endgame (Hopefully something new)
- Captain Marvel
- The Lion King
- Hobbs and Shaw
With long shot candidates being:
- Star Wars Episode IX (I can dream)
- Toy Story 4
- Wonder Woman 1984
- You Are My Friend (The Mr. Rogers biopic starring Tom Hanks)
Super Bowl LIII airs this Sunday night on CBS.