If I'm reading this correctly, it seems the next big film franchise is set to be centered around the General Mills cereal monsters. You know? Count Chocula, Franken Berry, and Boo Berry? I love movies. I'll watch anything. I don't really get this at all.
I guess legally sugary cereals aren't supposed to advertise during children's TV shows. Soooo...I guess there's nothing in the rule books about making a movie and advertising said movie on TV. I suspect this is a legal loophole to advertise tooth rotting cereals to children.
That said, let's see what they come up with. You've got to MAKE the movie first. It's one thing to have an idea skirting the law, but another thing entirely to actually make a series of movies that people watch.
CLICK HERE for the details on the upcoming General Mills Monster Universe. You can submit your own ideas as well. Don't be shy. Your idea can NOT be as bad as the actual idea of making these movies.