Note the image, and the release date of the movie:

 

AUSSIE FILM STUDIO GETS BACKLASH OVER 'NINJA TURTLES' POSTER

(Pulse Networks) -- A tweet from the Australian branch of Paramount Pictures featuring a promotional poster for Teenage Mutant Ninja Turtles created some controversy on Tuesday (July 29th) and prompted the company to issue an apology. 

The poster shows the four turtles falling from a fiery skyscraper but when combined with the September 11th release date in Australia, people were quick to point out the insensitivity of the tweet. Some users started joking that the turtles were responsible for 9/11. 

  • Paramount has since removed the message from their Twitter and Facebook pages but offered no apology or explanation for the mistake.
  • Ninja Turtles is being released in the U.S. on August 8th.