Grey Poupon Reviving Classic Ad for the Oscars

Grey Poupon is reviving its classic "Pardon Me" TV commercial and expanding on it in a spot that will air just once, during the Oscars award show this Sunday. In the original Grey Poupon ad, which debuted in 1981 with variations on it run through 1997, a Rolls Royce pulls up at a stop alongside an English gentleman in another chauffeured Rolls Royce. The back window rolls down and another English man asks stuffily, "Pardon me, would you have any Grey Poupon?" The first man answers, "But of course," and hands him the jar out the window. The new version, however, continues the scene ...

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Kraft Foods, which owns Grey Poupon, came up with the campaign idea amid sagging sales of the mustard. After it airs during the Oscars -- at a cost of $1.7 million -- the ad will be available online.