One of the co-founders of outdoor outfitter Cabela's has died at the age of 77.

Cabela's says Richard Cabela died Monday at his home in Sidney, where the company is based.

The company that sells outdoor gear and sporting goods got its start humbly in 1961 when Richard Cabela bought $45 of fishing flies in Chicago.

When the flies didn't sell quickly at the family's furniture store, Cabela started selling them through the mail with his wife and brother, Jim.